Amnesty International deals with global human rights issues on a daily basis. As a submission for D&AD New Blood Awards, we created a video that will allow millennials to become more involved for the fight against injustice. The goal was for people to start taking injustice personally as it is an issue that occurs daily. With the Amnilet proposal, one can be actively involved by being updated, easily pledge for a cause, and be rewarded while engaging with others around them.
Assets were created in Adobe Photoshop, then rigged and animated in Adobe After Effects.