Van’s Foods: Where Wholesome Meets Awesome

These videos were released with Van’s Foods Wholesome Meets Awesome campaign. We had a three-pronged approach of creating compelling content, increasing reach via fan advocacy and reaching the wellness-aware audience.

This “Fun With Food” content stuck out against other wholesome content, and we were able to leverage Van’s Foods Facebook community to build brand advocacy through loyal fans that helped spread the social conversation beyond the reach of the brand. Content included images and videos of the “Fun With Food” coming to life. With the release of Facebook’s Brand Recall metric, Van’s Foods evolved their advertising strategy to focus on awareness optimization, ensuring more and more users would remember the content shared by the brand.

Results from this campaign include:
• 1.1M Facebook Likes on the Van’s Foods page
• Nearly 80M total page Impressions in 6 months.
• Drove a monthly average page reach of 5.75M unique users in 6 months
• During peak months, Van’s content garnered 9.3k likes, 1k shares, and 300 comments per post on average.

Responsible for editing and 2D graphics. Collaborated with art directors and the account supervisor on the concept. We came up with these ideas and shot them locally in Motive’s studio.